Members. Non-members. Gold members. Lapsed members. Your audience is full of them. And by segmenting and creating different content according to status, you're one step closer to sending the right message at the right time to the right people.

Learn 5 email marketing best practices to avoid spam filters. Improve deliverability and engagement!

Think of a triggered email campaign as a map for your customer journey. You’re sending a message based on an event and/or a segment. “If this happens, then we’ll send this specific email.”

Get 9 St. Patrick's Day email marketing tips to bring luck to your campaigns. Capture the festive spirit!

Running all the things in your email marketing strategy might seem like both a blessing and a curse. You have to keep an eye on 100 different things on a daily basis. Test. Double-check. Test again. And...again. The good news is it doesn’t have to be complicated when you’re planning your email campaigns. Here are 8 steps to get your game plan together and create a really good email campaign.

Format text-heavy emails effectively with best practices for readability and engagement!